T-Mobile in ‘Giving Britain What Britain Loves’ ad campaign

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Second campaign from the operator this year celebrates the Royal Jubilee whilst promoting T-Mobile’s  ‘unlimited free texts forever’ prepay tariff 

T-Mobile is today launching its second ‘Giving Britain What Britain Loves’ advertising campaign.

The second advert in the 2012 integrated marketing campaign from the brand airs tonight during The Soap Awards on ITV1, celebrating the Queen’s Royal Jubilee.

The 30 second advert begins with a voice over from comedian Harry Hill. The Jubilee celebrations introduce a choir, with streakers, jockeys and puppet duo Sooty and Sweep joining in.

They all make way on the balcony for Pineapple Dance Studio star Louie Spence, while Bargain Hunt presenter David Dickinson flies overhead in his own budget airline plane. One trails a banner celebrating the T-Mobile prepay plan – ‘unlimited free texts forever’. The clip finishes with the crowd texting on their mobiles.

There will be two versions of the 30 second advert, plus a 10 second version, which will show for a two month period on ITV, Channel 4, Five and a large number of multi-channels. An online exclusive version of the advert will also launch this evening on YouTube and T-Mobile’s Facebook page.

The lead creative, digital and direct marketing agency for the T-Mobile campaign was Saatchi & Saatchi, which created the first ‘Giving Britain What Britain Loves’ advert, as well as last year’s ‘Royal Wedding’ advert, which has over 20 million views on YouTube.

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