Costa customers get 30 minutes free WiFi as O2 Wi-Fi extends retail reach
O2 is partnering with Costa Coffee to offer the coffee chain’s customers free Wi-Fi.
The rollout has started in London to co-incide with the Olympics and will be extended to a total of 835 stores across the UK.
Costa customers will be given access to 30 minutes free Wi-Fi, with Costa Coffee Club members able to access unlimited Wi-Fi for free.
O2 said the deal shows its commitment to working closely with the retail industry. The operator is in the process of deploying 3,000 hotspots in the UK, and is working with retailers on services such as Priority Moments and the recently launched O2 Wallet.
O2 Wi-Fi managing director Gavin Franks said: “Coffee shops are seen as the traditional heartland for public access wifi and Costa is the largest coffee chain in the UK.
“We have shown how our innovative models works in new contexts such as London Metro wifi and this deal shows that it also works in more traditional contexts.”
Costa UK marketing director Kevin Hydes said: “As people spend around half an hour in our stores, we are delighted to be partnering with O2 and providing our customers with 30minutes of free WiFi.
“This is the latest in a series of new partnerships with industry and sector leading brands for O2 Wifi. In 2012, O2 Wifi has already announced an additional 3,000 UK hotspots which are currently being deployed across the UK.”