By the time you read this (hopefully) 11 staff at Everything Everywhere (including head honcho Olaf Swantee) will have spent two days in the saddle in a Samsung-sponsored charity ride pedalling from Paddington to Paris.

It’s all to raise £50,000 for the Great North Air Ambulance Service. So, off you go to justgiving.com/EverythingEverywhere. You can make sure all those blisters and sore feet will not have been for nothing.