Mystery Shopper: Leicester

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Mystery Shopper is traveling in Europe for a couple of months and wants the best package for calling the UK. What is available and who will offer the best rates?

5: Orange

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 3/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 5/5 
Total – 16/30

=3: Carphone Warehouse

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 17/30

=3: Three

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 17/30

2: O2

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 25/30

1: Vodafone

Product range – 5/5
Product knowledge – 1/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 26/30

Summary

Vodafone walked away with top prize this time. The stores visited offered more or less the same prices, but Vodafone had the best range of packages, starting from £10.

Ravi was so enthusiastic and ran through the standard prices and the Freedom packages with ease.

Orange, O2 and the Three Store all recommended buying a SIM while abroad. However, once I informed Dipa at O2 that I didn’t want to go down this route, she  was informative and helpful.

At Orange, Carphone Warehouse and Three I had to wait a long time to get the relevant information.

Full article in Mobile News issue 513 (May 7, 2012).

To subscribe to Mobile News click here

This mystery shop was conducted by infinite, a leading field marketing provider specialising in the technology and FMCG sectors. To find out how infinite can support your brand please visit www.infinitegroup.co.uk.

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