RIM targets first time smartphone buyers with Curve 9320


New low-end, improved battery, Curve 9320 handset will target customers looking to upgrade to a smartphone handset for the first time
BlackBerry manufacturer RIM has unveiled its latest Curve device, the 9320, which will be aimed at customers looking to buy their first smartphone handset.

Carphone Warehouse, Orange. T-Mobile and Vodafone have confirmed they are stocking the Curve 9320 from today. It is available from Carphone stores for free on £20.50 a month contracts and SIM-free from £129.95 in black. It will go on sale via its website from tomorrow.

At Orange, it will be free from £10.50 a month and cost £139.99 on prepay. T-Mobile will offer it for free from £15.50 a month on contract and will cost £149.99 on prepay. Vodafone is yet to announce pricing details.

The 3G device includes the latest BlackBerry 7.1 OS and has an improved 1450 mAh battery, allowing up to seven hours of talk time and 16 days standby .

Other features include a QWERTY keyboard, GPS, dedicated key for its BBM service, 3.2 megapixel camera including video and flash, 512MB memory – expandable up to 32GB and a non-data FM radio.

The device will also come preloaded with a number of dedicated applications including Twitter and Facebook.

EVP, smartphone business at RIM Carlo Chiarello said: “The new BlackBerry Curve 9320 is designed to make it incredibly easy for users to stay socially-connected.

“The new BlackBerry Curve 9320 will be especially popular with customers upgrading to a smartphone for the first time and existing Curve customers looking for a step up in speed and functionality.”