Three targeting 400 stores within two years

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Operator looking to open 62 new shops within the next 24 months as it reveals almost half of its contract handset sales last year were made via its retail channels 

Three is aiming to have 400 shops open within the next two years, adding 62 outlets to its footprint.

The operator currently has 338 shops and said it will increase this figure in line with the growth levels of the business.

It added this roll-out would depend strongly on the right location of new stores and the commercials that come with them.

Three said that last year it continued to increase its efficiency and improved customer experience and revealed that just 11 per cent of its contract handset sales last year were made through third party channels, as opposed to 85 per cent in 2007.

Almost half (47 per cent) of its contract handset sales last year were made via its retail channels.

Three chief financial officer Richard Woodward said: “We’re operating as efficiently as we ever have done and we’re also winning awards for our retail footprint.

“”We’ll continue to work hard on the lowest performing stores, working out if their performance is linked to management or location. More recently we’ve not just been working on the sale, but also the customer experience.”

 

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