Bluechipworld strikes deals with e-tailers to stock iT7x headphones


Product developed in partnership with endorsement company Stadia Sports and Lifestyle goes on sale   

Hardware manufacturer Bluechipworld has struck agreements with a number of major online retailers to sell its iT7x headphones.

The product went on sale through Tesco, Sainsbury’s, Asda, Play, Comet and Mobile Fun on April 28, priced at £149.99.

The iT7x headphones feature a 40mm hi-fi loudspeaker and noise cancellation technology. It can be paired with a smartphone using a Bluetooth connection to stream audio from the handset.

It has been built in partnership with Bluetooth chipset maker Cambridge Silicon Radio to provide technology to enable users to answer phone calls from their device.

Bluechipworld’s new range of headphones, which also includes the iT7x, along with the iT7, iT7 Sport headphones and iT7 Bluetooth Speaker System, have been developed in partnership with endorsement company Stadia Sports and Lifestyle – headed by former Aston Villa footballer Ian Taylor.

The remaining three products will go on sale in the coming weeks, with retail partners announced in due course.

Bluechipworld managing director Simon Hassell said: “The demand for iT7x headphones has been absolutely phenomenal, which is shown by the big names interested in selling this product. We’re already taking repeat orders from these retailers.”