Vodafone will cut retail stores, says Group CEO

Vodafone Group CEO Vittorio Colao says he expects the number of its UK retail stores to be cut over the next three years

Vodafone Group CEO Vittorio Colao says he expects the number of its UK retail stores to be cut over the next three years.

Vittorio, who was speaking during an event held in London today (May 22) to discuss the operators financial year performance, told Mobile News Vodafone wants its stores to be more focussed on services rather than sales.

He said this will see the size of some stores increased, but the number of locations reduced as part of  a strategy to boost customer service and retention levels. He did not discuss how many of Vodafone’s 400 stores would likely be cut however.

Vittorio also confirmed Vodafone will enhance its self-care and online support service by providing additional training to staff so they are better qualified to answer customer queries.

Vittorio said: “I imagine there will be fewer (stores) but they will be bigger and more open with more services in them. There will be fewer walls full of handsets and many more areas for services, and hopefully more people in the shops.”

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