Data Select unveils ‘six-figure’ JCB Toughphone push


‘Large-scale’ outdoor marketing push launches in the Midlands and Northern Ireland

Distributor Data Select has launched a six-figure outdoor advertising campaign for its new JCB Toughphone range.

The campaign, promoting the newly released Pro-Smart, Sitemaster 2 and Sitemaster 3G handsets, launched in the Midlands and Northern Ireland last week.

Data Select said it chose the two regions following strong sales of earlier models in the Toughphone range in them.

The ads, which will appear on billboards and buses, feature the slogan: “A new breed of Toughphone”.

The three new models, launched in April, take the total number of JCB handsets produced by Data Select to seven, and includes the first smartphone in the range, the Pro-Smart.

JCB Toughphone devices are available through a number of high street and online retailers including Carphone Warehouse, Mobile Fun, Chitter Chatter and Fonehouse as well as from the JCB website.

Data Select marketing director Jason Kemp said: “The campaign marks a considerable investment in the JCB Toughphone brand, which we have been steadily building since the launch of the first phone in 2008.

“With the new range, including our first tough smartphone, now is the perfect time to extend our marketing efforts further with a large-scale push on advertising.

“With this initial burst of activity we are targeting the Midlands and Northern Ireland, and if it proves successful, we’ll look to expand the campaign to include other regions.”