Doro targets 300,000 unit sales this year


Manufacturer aiming to increase its sales by 50 per cent over the next year to surpass 260,000 handsets sold

Doro UK says it expects to sell more than a quarter of a million handsets over the next 12 months – more than doubling its average.

The Swedish manufacturer claims to have a 70 per cent UK share in the senior market space – worth around 250,000 handsets.

But Doro UK managing director Chris Millington (pictured) says he expects the market to grow substantially over the next few years and for the firm’s annual sales to increase by 50 per cent over the next 12 months, taking the number of handsets sold to more than 260,000.

Doro plans to launch its first smartphone aimed at the senior market, the PhoneEasy 740, in September and is in discussions with at least one major operator to stock the device.

From June 2013, Doro will also be launching its own software called ‘Experience’, designed to simplify the user experience. The software, when launched, will be compatible with Android-powered tablets, PCs and future Doro devices, costing £40 for a two-year licence.

Millington said: “250,000 devices a year when there are just over 11 million people over the age of 65, so we’ve only just scratched the surface and we want to be much, much bigger.”

“My plan is that I want to add at least 50 per cent to our business this year in the mobile feature phone market – I want to get to 300,000 this year.”