Distributor to have sole UK supply rights to clothing company’s new and existing ranges from June 1
Strax has become the exclusive UK distributor for the new range of Diesel handset accessories at the expense of rival distributor Kondor.
Strax has shared distribution rights to the Diesel range in the UK with Kondor for the past year, but from June 1 the distributor will have exclusive rights to both the clothing company’s new and existing ranges.
The new range consists of six new iPhone sleeves, nine iPhone cases, two Samsung Galaxy S II cases, and new iPad and notebook sleeves.
Strax has partnerships with a number of high street and online retailers including Carphone Warehouse, Phones 4U, O2 and Dixons.
Strax UK marketing director Don Wilbourne said the company had been awarded full exclusivity by Diesel because of the increasing number of supply contracts it has and because it has been “a lot more proactive” in pushing the brand.
Wilbourne said: “With some of our key partners coming in, such as Phones 4U, it’s meant that we have been able to say we want full exclusivity for the full range.”
Strax has recently agreed exclusive rights to distribute Lady Gaga and Hugo Boss branded cases in the UK.
Wilbourne said further exclusive brand deals were in the pipeline.
He said: “Securing exclusives on fashion brands is absolutely where we see this industry going.
“Hugo Boss, Lady Gaga and Diesel have all been instrumental, and there are other nice ones round the corner.”
Strax has also hired three new national account support staff, taking total numbers in the UK to 15.
The staff members will be tasked with developing relationships in new vertical markets, some of which Strax was exploring before the 2008 financial crisis, and others which the firm is yet to identify.
The firm is planning to recruit three more employees in June.