Study finds 51 per cent of UK population owns a smartphone, with Android still the top OS and a strong demand for mobile money services
More than half of people in the UK now own a smartphone, up from a third a year ago, according to a study by YouGov.
The study, commissioned by by digital banking service provider Intelligent Environments, found that Android was the most popular operating system in the UK, with 36 per cent of the market, followed by iOS with 31 per cent and BlackBerry with 15 per cent.
Intelligent Environments vice president of mobile James Richards (pictured) said: “The tipping point for smartphone ownership has finally arrived.
“With over half the adult population of Great Britain now in possession of one of these devices, it is clear that they have become integral to consumers’ lives, helping them to conduct day-to-day tasks with relative speed and ease.”
The study also found that smartphone-owning students were especially keen on using their for mobile banking, with 53 per cent saying they would manage their accounts from their mobile if they could, compared to 44 per cent of people in work.
A quarter of students also said they would use their smartphone to make person-to-person payments if they could.