Mystery Shopper: Grantham

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Mystery Shopper is looking to buy a sub-£50 prepay handset for a relative who wants to use it to access social networking sites. What deals are out there?

5: O2

Product range – 2/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5 
Total – 16/30

4: Carphone Warehouse

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 17/30

3: Asda

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30

2: Phones 4U

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 20/30

1: Vodafone

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 22/30

Summary

All the stores, with the exception of O2, had a good range and options. But there was quite a difference in price options, ranging from £29.99 to £135.

In Asda, Chris only gave me basic information, as did Abbee in Carphone Warehouse. O2’s Mandy could only make suggestions that were out of my price range, but she did attempt to justify these options. Phones 4U did make some good recommendations.

However, the enthusiasm of Lisa in Vodafone, as well as her good product knowledge and listening ability, make her the winner. She made me feel important, no matter how much I wanted to spend.

Full article in Mobile News issue 515 (June 4, 2012).

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