Knebworth Red Hot Chilli Peppers concert will be first in Europe to use NFC wristbands instead of tickets
NFC technology from Samsung is set to be used at selected live music events this summer in people’s wristbands as a pre-curser to people using NFC-enabled mobile phones as their tickets to music events.
The first gig in Europe to use this technology will be the Red Hot Chilli Peppers show at Knebworth on June 23 where fans will also be able to use their bands to enter competitions at the event and check in on Facebook at the Samsung stand, which will also promote its latest handsets.
Samsung UK and Ireland vice president of telecommunications and networks Simon Stanford said: “We’re delighted to announce our involvement in the first rollout of ticketless technology this country has seen.
“In future, everyone will be able to use their mobile phone as their ticket, whether they are music fans going to a gig, or a commuters travelling to work. So we’re excited to be aligning ourselves with that technology and to be bringing a new experience to both our customers and to music fans across the country.”
Music industry experts Billington Cartmell Music’s business director Denzil Thomas added: “NFC is still not widely understood, so we wanted to create a groundbreaking way to demonstrate the power of Samsung’s leading NFC-enabled devices to consumers. Pretty soon NFC will be ubiquitous in ticketing, it’s been great to have Samsung kick it all off in the UK.”