Hollinshead switches roles in Mainline rejig

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Communications director of dealer sales moves to development role

Mainline Digital Communications director of dealer sales Gail Hollinshead has moved to a new strategic development role within the Everything Everywhere airtime distributor.

Hollinshead, who has worked for Mainline for nine years, now has specific responsibility for reviewing a number of strategic opportunities the distributor said it has identified.

Mainline said her experience at the company, in which time she has been head of Mainline’s Business Mobile programme and head of marketing, makes her ideally placed to evaluate new products, new routes to market and other emerging business opportunities.

Paul Senior has replaced Hollinshead on an interim basis as director of dealer sales to oversee the growth of Mainline’s dealer channel and the ongoing development of the company’s IT partner programme.

He joins with 30 years of sales experience in which time he has worked as business development director at BT Global Services.

Hollinshead said: “The opportunity to focus on a number of strategic development areas for Mainline is very exciting and potentially very lucrative, both for this business and potentially our partners too.

“Paul joins the senior management team with a lot of experience and a determination to build our successes of the past in our well-established dealer channel and our rapidly growing estate of IT reseller partners.”

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