O2 ticks more Priority boxes with Nike deal


Operator partners with sportswear firm to bring sports offers and running application to O2 customers from August

O2 has partnered with sports brand Nike for the launch of a new running application, Priority Sports.

O2 held a press conference today at the Nike Town store on Oxford Street, hosted by O2 CEO Ronan Dunne (pictured far left), and TV and radio sports presenter Mark Chapman.

Dunne described the launch of Priority Sports as taking Priority Moments to the next level, and creating the UK’s most exclusive sports club.

Priority Sports will give customers a number of exclusive offers such as first access to new Nike products, exclusive sports events as well as free shipping on £50 and above orders.

In addition, there will also be opportunities to run with athletes such as Olympic athelete Paula Radcliffe (pictured second from left), who was also in attendance, as well as replicate running routes used by other professionals.

Customers can record their own running routes  and share them on social network sites such as Facebook using its GPS ‘virtual training’ service.

The app is available on Android and iOS at launch, which will be in August.

O2 customers will also have free and exclusive access to the Nike + running application for Android.

O2 will launch a major campaign to promote Priority Sports at the end of August, which will feature in Nike and O2 stores.

Dunne said: “We are creating a digital club house, bringing customers closer to their passion.

“Sport is a massive passion in the UK. More than 50pc of people use an app for their sporting activities. We want to enhance that with priority sports and fuel our customers passion.

“Your mobile is the centre of your life. Mow priority access to your sporting passions has been added to priority experiences in music, tickets and high street shopping. All exclusively by o2 for o2 customer. We want to bring customers closer to their passions and deliver digital experiences via their mobile phones. ”