Sony to launch Xperia Unleashed campaign for consumers


Consumers can win a number of prizes from the manufacturer if they capture one of the robots being released in London and Manchester

Sony Mobile will launch its Xperia Unleashed campaign on July 9, giving consumers the chance to win a number of prizes from the manufacturer.

The campaign sees thousands of ‘Xperiabots’, as seen in the firm’s TV advert (pictured), released from Sony Xperia devices in and around London.

If consumers capture one, they can win prizes including the latest Xperia NXT series handsets, Sony 4-Screen packages, tickets to film premieres, DJ sessions and tickets to gigs.

They should upload the alpha numeric or QR codes seen on the Xperiabot to the Sony Mobile Facebook page to win their prize.

Hints to the location of the Xperiabots will be shared on Twitter and can be gained by following the Leader Bot @xperiaunleshed and #xperiaunleashed, as well as the dedicated section on Sony Mobile’s UK Facebook page.