Telefonica Digital looks to boost revenues after partnering with Microsoft, RIM and Facebook for ‘in-bill’ mobile content payments
Telefonica Digital, the London-based arm of the Spanish operator focussed on developing new digital revenue streams, is aiming to add £3.2 billion in revenues to Telefonica’s business by 2015.
The division says it expects an annual growth rate of 20 per cent while driving revenues for Telefonica’s operators, which include O2 in the UK.
Telefonica Digital was set up in September 2011 to use Telefonica’s existing business to develop new products and services in mobile commerce and advertising through to machine-to-machine, ehealth, video and media content, digital security and cloud computing.
It is headed by Matthew Key (pictured), who was previously head of Telefonica O2 Europe.
The firm says it has struck strategic partnerships with Facebook, RIM, Microsoft and Google to provide in-bill payments for mobile content and has also partnered with Dubai-based operator Etisalat to extend its reach to a further 170 million customers across 17 countries in the Middle East, Africa and Asia.
Telefonica Digital has identified moble advertising in Brazil, and the development by Mozilla of an HTML5-based mobile operating system as further strategic opportunities.