Vouchercloud logo on McLaren Formula 1 car this weekend


Branding to appear on tail fin of the car at this weekend’s British Grand Prix following Vodafone’s decision to increase its stake in the company’s owners to 57 per cent

Coupon service Vouchercloud has had its logo placed on the Vodafone McLaren Mercedes car for this weekend’s Formula 1 Grand Prix at Silverstone.

The Vouchercloud logo is one of five on the tail fin of the car being raced by British drivers Lewis Hamilton and Jenson Button at the track in Northamptonshire.

The branding comes after Vodafone increased its stake in Invitation Digital Limited, the parent company of Vouchercloud, to 57 per cent last month. The mobile operator had taken a 21 per cent stake in the firm in May 2010.

Vouchercloud CEO Scott Davidson said: “To see the Vouchercloud logo alongside huge multi-national brands pays testament to just how far we’ve come since we launched our app back in 2010.”