Paul Lawton to develop operator’s Joined Up Business strategy into the small business sector, replacing Simon Devonshire
O2 has appointed former TalkTalk Business managing director Paul Lawton as head of its small business division.
Lawton (pictured) has full responsibility for the small business team including marketing, sales, partner channels and customer experience. He reports to O2 UK business director Ben Dowd.
O2 said he is tasked with evolving and executing O2’s Joined Up Business strategy into the small business sector while continuing to drive through leadership, innovation and growth.
He replaces Simon Devonshire, who is now director of the Wayra Academies across Europe. Devonshire had led O2’s small and medium business division for over a year.
Lawton was TalkTalk Business managing director for over five years, where he had direct responsibility for sales, marketing, operations, systems, product management and commercial areas. During this time he completed eight acquisitions and developed direct and partner sales channels to serve key markets.
Dowd said: “Paul has impressive and relevant experience that makes him the ideal choice to lead our small business offering here at O2, and he brings great insight and experience.
“We have huge ambitions for our small business sector; we want to bring the right services to market through propositions like “All in” and the industrialisation of O2 Unify for businesses ready to take the next ICT step.
“In addition, we feel it is critical to support UK businesses through difficult times by putting programmes in place such as the Smarta awards and our Wayra Academy which not only recognises and supports excellence but helps a generation of small businesses enter the market.”
Lawton said: “O2 has made great strides in the business space and I am joining a team of people who have a wealth of knowledge. They truly know their audience and understand the way mobile technologies can make a difference to a small business.
“We are evolving to include broadband and fixed in our offering, and this evolution will continue. However, it’s critical to ensure that any technology is easy to understand, available and supported in the right way and – most importantly – brings real benefit to businesses which are often time poor. This is the challenge I am looking forward to stepping up to it.”