Telefonica appoints advisory board for Think Big initiative

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O2’s parent company’s social responsibility drive aims to increase opportunities for innovative young people

Telefonica has appointed the members of its Think Big advisory board – an initiative which aims to increase youth opportunities across Europe.

Spanish academic Luis Solana Madariaga has been named as chairman with entrepreneur Sam Conniff the UK representative on the board. Its main aims are to address the perceived skills shortage in Europe and increase opportunities for entrepreneurship and innovation.

The Think Big scheme is part of the operator’s social responsibility drive to increase opportunities for young people in the realms of business, especially in the field of digital technology.

Telefonica CEO and executive chairman César Alierta said: “Telefonica Think Big marries commercial logic with wider societal benefits by creating the stimulus for growth in what are tough times for many millions across Europe. We believe that through social action and innovation, we can accelerate the growth of the digital economy and empower young Europeans – a potential lost generation – to help build a brighter future in a successful and entrepreneurial Europe.

“The advisory board comprises international experts and leaders in their fields to give Telefonica strategic guidance and set challenges that will help us accelerate the delivery of the Telefonica Think Big vision – to change lives and build a brighter future for everyone.”

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