Samsung continues to lead European smartphone market


Latest figures show Galaxy manufacturer now has five of Britain’s top 10 best selling handsets while RIM continues to struggle

Samsung has increased its European market share to 45 per cent, while RIM has found its share in the UK fall to 10.9 per cent, compared to 21.6 per cent at the same point of last year, according to market data company Kantar Worldpanel ComTech.

According to its latest figures, thanks to Samsung’s dominance, Android has retained its place as Britain’s top-selling OS boasting a 59.5 per cent share of phones sold in the last 12 weeks, compared to 4.7 per cent share over the same period in 2011.

It also reported Apple’s customer loyalty in the UK would see its share increase when the new iPhone is released, with 92 per cent of iPhone users reporting that they plan to get another Apple handset when they upgrade.

Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo said: “While the majority of noise is focused on big-name products such as the S3 or S2, it’s easy to forget that Samsung is selling smartphones across all tiers. As a result it now makes up five out of the top ten best selling smartphones in Britain – with even the smartphone/tablet hybrid Samsung Galaxy Note making it into the top ten.”

The company also reported RIM’s falling market share is now down to 10.9 per cent in the UK with Windows Phone’s share of the OS market stable at around 3 per cent.