Huawei launches Ascend P1 on Vodafone

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Marketing campaign encompassing billboards, digital and print media used to promote the new device

Huawei has launched its new Ascend P1 handset in Vodafone stores and some independent retailers, backed by a marketing campaign including billboards, digital and print media.

The new Android smartphone will be free on plans above £26 a month with the network and features a dual-core processor, 4.3 inch screen, eight megapixel camera and, at under 8mm thick, it will be marketed as being one of the slimmest smartphones available.

The manufacturer claims the new device has been ‘built for entertainment’ and features a powerful graphics chip to enhance mobile gaming and improve the quality of watching films and TV on the handset.

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