Mainline launches BlackBerry and EE incentive for dealers


Dealers can instantly win sporting prizes when they connect new or upgrading BlackBerry customers to Orange or T-Mobile

Mainline Digital Communications has launched an incentive in partnership with Everything Everywhere and BlackBerry to boost dealer sales on Orange and T-Mobile.

The promotion, which runs until September 30, involves dealers logging on to the Mainline website, entering the BlackBerry IMEI number for any new or upgraded business connection made on the networks and clicking the ‘instant win’ button to see if they have won a prize.

These include mountain bikes, sporting goods vouchers and tickets to see the England cricket team play South Africa at Edgbaston, Birmingham in a Twenty20 match on September 12.

Mainline is providing dealers with A3 and A2 posters and A5 flyers to promote the incentive. They can obtain these by logging on to Mainline’s ‘Blueprint’ portal and ordering the dual-branded marketing material.

Mainline managing director Andrew Boden said: “Our dealers’ sales teams put in a lot of hard work on a daily basis. This incentive will help them to remain motivated and enthusiastic by providing them with the opportunity to win a great prize with every BlackBerry sale they make.”