Virgin’s Underground Wi-Fi delivers nine million interactions


Service on the London Underground delivered almost nine million tweets, Facebook posts, emails and web pages in total during the Olympics

Virgin Media’s free Wi-Fi service on the London Underground delivered 8.83 million individual online interactions during the recent Olympic Games between July 27 and August 12.

August 1 was the busiest day for the service for the service as Tube passengers kept track of Team GB’s first gold medals, and logged in to see if Bradley Wiggins could claim a gold medal in the individual cycling time trial.

Virgin Media director of metro wireless Kevin Baughan said: “In an unforgettable sporting fortnight, WiFi on the London Underground delivered a world class experience and, just like the Team GB athletes, unparalleled speeds. Thousands of people signed up every day, sharing photos and keeping up-to-date with the latest Olympic moments and, even at very busiest stations, we’ve delivered a fantastic service.”

London Underground’s director of strategy and service development Gareth Powell said: “WiFi at Tube stations helped keep everyone moving and entertained throughout the Games with up-to-the-minute travel information and journey planners at their fingertips. It’s proving to be a great service and we expect it to be very popular during the Paralympics too.”

The Wi-Fi service is currently available across 72 London Underground stations, with 120 stations connected before the end of the year. It is free until the end of the Paralympic Games, which begin tomorrow and end on September 9. At that point, a Wi-Fi portal with Transport for London (TfL) travel information, updates and London news and entertainment will remain free to all Tube passengers.

In addition, Virgin Media is giving mobile operators, internet service providers and others the opportunity to continue to provide the service to their own customers on an ongoing basis. Virgin’s broadband and mobile customers will continue to receive free Wi-Fi access, with a prepay service also being introduced.