Samsung Galaxy S III hits 20 million sales milestone


Smartphone hits mark in 100 days and becomes manufacturer’s most successful mobile, with almost a third of sales coming from Europe 

Samsung has sold more than 20 million of its Galaxy S III smartphones globally in the 100 days since its launch, equating to 200,000 sales per day.

The Galaxy S III becomes Samsung’s most successful smartphone to date, having convincingly beaten the record of the Galaxy S II, which took 10 months to reach the 20 million sales milestone.

Samsung revealed that almost a third of Galaxy S III sales (six million) came from Europe. It sold 4.5 million of the device in Asia, four million in North America and 2.5 million in its home market of South Korea.

The latest upgrade to the manufacturer’s Galaxy S series went on sale in Europe on May 29, before going on sale in a number of other markets a month later.

Samsung announced in July that it had sold 10 million Galaxy S IIIs in July, a target that had been set out by Samsung Electronics president and head of IT and mobile communications division JK Shin when the phone had launched two months earlier.

Shin said: “The Galaxy S III has enjoyed tremendous attention and popularity since its launch in May, and we are thrilled with its success.”