Vodafone launches £5m ad campaign for new Red tariffs


Operator says it is creating a win-win situation for customers with its new consumer and small business plans

Vodafone has launched an ad campaign costing over £5 million to promote its new unlimited voice and text tariffs for consumers and small businesses.

The campaign went live on Friday (September 7), the same day the tariffs launched, and features across television, print, radio and outdoor.

Vodafone says the new tariffs have no fair-usage policy and offer better value than O2’s On & On, T-Mobile’s Full Monty, Orange’s The Works and Panther Extra and Three’s The One Plan.

Vodafone’s new ‘Red Business’ tariff, offers unlimited mobile and landline calls (beginning  01,02,03), texts and 1GB of data from £34.17 per month excluding VAT.

Customers wanting more data can pay £38.33 per month excluding VAT for a 2GB allowance by choosing Vodafone’s ‘Red Business Data’ tariff.

Both plans also include a landline number through Vodafone’s unified communications product, One Net Express.

A ‘Data Sharer’ option is also available for £5 per month, allowing data allowances to be shared by up to three others numbers on the same account. An additional 250MB will also be added.

For consumers, Vodafone Red offers unlimited calls and data plus 1GB of data for £29 per month, or 2GB on the Red Data plan for £34 per month.

New and upgrading customers selecting the Red tariff will be given unlimited data for the first three months.

Customers can also use their unlimited call and text allowances in selected European countries for an extra £3 a day, with the Vodafone EuroTraveller plan.

Vodafone consumer director Srini Gopalan (pictured) said: “Consumers want freedom and are tired of the asterisks in their contracts around the bundles they can use.

“They want that to be accessible irrespective of the handset. This is about liberating consumers from the shackles that the
industry has imposed on them.

“This is a significant step in our history because we’re reassessing consumer behaviour, and we will create a win-win situation for consumers. Consumers will see value and will reward that value with their loyalty.”