Everything Everywhere rebrands to EE


Operator unveils new brand to run alongside Orange and T-Mobile, with its network, stores and broadband offering also rebranded as EE

Everything Everywhere has officially rebranded as EE and announced this will also be the name of its new 4G brand, at a launch this morning at London’s Science Museum.

The new brand will run alongside Orange and T-Mobile, with the EE brand also becoming the new name of its broadband offering.

All stores will be rebranded as EE. The network has also been renamed EE and will replace the indicator at the top of Orange and T Mobile devices.

EE CEO Olaf Swantee said: “This is something else for the UK to celebrate in 2012. It will unleash new digital trade routes and new opportunities for leisure and business. Our strategy will transform UK market.”