Mystery Shopper: City of London

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Mystery Shopper is working away from home for a while and needs a mobile broadband dongle with as much data as possible so he can stream video on the go  

5: Three

Product range – 3/5
Product knowledge – 0/5
Airtime knowledge – 0/5
Questioning ability – 0/5
Sales ability – 0/5
Shop appearance – 5/5
Total – 8/30

4: Vodafone

Product range – 2/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 18/30

3: O2

Product range – 1/5
Product knowledge – 4/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 22/30

2: Orange

Product range – 2/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 25/30

1: T-Mobile

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 5/5

Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 28/30

Summary

T-Mobile’s Idris was enthusiastic and offered the best deal, but elsewhere the amount of data available was disappointing, with nobody able to offer anywhere near the volume required.

Orange’s offering seemed quite expensive, while both Vodafone and O2 were refreshingly honest about the limits of their range.

The biggest disappointment though was Three, which actually offers a very good deal on mobile broadband if only someone in store had bothered to tell me about it.

Full article in Mobile News issue 522 (September 10, 2012).

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