Telefónica Digital appoints director of m-commerce and JVs


Ingo Schneider recruited from Deutsche Telekom to identify joint ventures and new business model opportunities

Telefónica Digital has appointed Ingo Schneider as its new director of m-commerce and joint ventures.

Schneider joins from Deutsche Telekom, where he was vice president of access management. Prior to this he spent six-and-a-half years at T-Mobile International, where he held the roles of vice president of consumer marketing and vice president of group strategy.

Based in Germany, he will be responsible for identifying joint ventures and new business model opportunities that add value to Telefónica Digital’s advertising and m-commerce strategies.

Following EU clearance of the m-commerce Oscar joint venture in the UK, Schneider will have a particular focus on replicating this model in other Telefónica markets.

He will also work to develop new business models that take advantage of potential synergies between financial services and advertising.

Telefónica has started to roll out commercial mobile wallet services in Europe and Latin America, with Schneider working with these teams to develop potential opportunities for advertising, such as vouchers and coupons.

Telefónica Digital director of advertising Shaun Gregory said: “Ingo will play a crucial role in identifying the joint ventures and partnerships that will benefit our vast global ecosystem of subscribers, as well as overcoming some of the local eco-system challenges that exist. He will therefore be perfectly positioned to help us continue our expansion in Europe, Latin America and other key markets outside of current Telefónica territories.”

Shneider added: “Telefónica Digital is ideally placed to help brands exploit the advertising opportunities presented by an increasingly joined-up digital ecosystem. In this new role I look forward to taking advantage of the business potential of the convergence of over-the-top and classical carrier assets, building a network of relevant partners across various industries, and delivering truly unique opportunities to our customers.”