Brightstar Europe rebranded as Tech Data Mobile

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Tech Data Mobile states diversification as key to strategy and wants to make brand the first choice in distribution in the UK

Brightstar Europe has been rebranded as Tech Data Mobile. It comes after IT distributor Tech Data acquired Brightstar’s 50 per cent ownership interest in Brightstar Europe for $165.5m (£106m)

The purchase was completed last month, with Tech Data Corporation CEO Robert M. Dutkowsky saying the deal reflected the company’s commitment and confidence in the European mobile distribution market.

Brightstar Europe UK and Ireland managing director Jim Michel (pictured) and Brightstar Europe president Rod Millar are remaining with Tech Data Mobile as part of the joint venture buyout.

Michel said: “The acquisition of Brightstar Europe is going to make us a bigger and better organisation. Tech Data has a number of specilist divisions that reflect their commitment and confidence in the UK distribution market. Tech Data Mobile is the next step as convergence really comes to the fore.

“Diversification is key for us. The aim is to evolve what we have got and continue to work with our vendors and customers to grow our business. There will be a significant push to establish this brand as the first choice in distribution within the UK market.”

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