EE to launch UK’s first 4G brand in 10 cities on October 30


Operator’s CEO confirms launch date for new brand to run alongside T-Mobile and Orange

EE CEO Olaf Swantee has announced the operator’s new consumer brand EE will launch on October 30, following the announcement of the new service last month.

The brand will eventually sell the firm’s 4G offering through its 700 network stores and will initially be available in 10 cities: London, Birmingham, Bristol, Edinburgh, Glasgow, Manchester, Leeds, Liverpool, Sheffield and Cardiff. This will be increased to 16 cities by the end of the year, covering a third of the UK population.

While tariff details are still to be revealed EE has announced the handsets available at launch will be the iPhone 5, Samsung Galaxy SIII LTE, Nokia Lumia 920, Nokia Lumia 820, HTC One XL and the Huawei Ascend P1 LTE.

“This is a significant milestone for the United Kingdom, and for the people and businesses of our country who will now be able to enjoy the huge advantages of superfast 4G technology for the first time,” said Swantee.

“We are very proud to be pioneering, innovating and leading our industry in launching 4G for our nation through our new EE brand.”