Samsung sales make up over a third of total shipments in the third quarter, with ZTE and LG posting solid results
Global smartphone shipments exceeded 157 million in Q3 this year according to analyst firm Juniper Research, up from 153.9 million units in the previous quarter.
Samsung shipped a record 56.3 million smartphones in the three-month period, almost double that of Apple, which sold 26.9 million units. Samsung’s flagship device, the Galaxy S III (pictured), made up almost a third of its shipments, with estimated sales of 18 million.
Research In Motion (RIM) shipped 7.7 million units in the quarter, ZTE posted sales of 7.5 million smartphones and HTC’s shipments totalled 7.3 million for the quarter. LG posted sequential growth of 24 per cent with seven million smartphone shipments.
Nokia shipped 6.3 million smartphones in the third quarter, down 63 per cent from a year earlier. Juniper Research said this was partly due to customers waiting to buy into the new Windows Phone 8 platform due this quarter.
“The Galaxy S III has been a phenomenal success for Samsung this year, bettering its sales over the previous quarter,” it said. “Samsung has been highly effective in leveraging its global brand strength and the popularity of theb Android OS to drive sales of smartphones in all price tiers.
“While LG has posted a profit for its smartphone business, it is still facing a challenge when competing against the likes of Apple and Samsung. LG needs to better its smartphone line-up and rebuild its position within the second-tier smartphone segment in order to improve profit margins and effectively compete against players including Huawei, Motorola and HTC.”