EE 4G network goes live in 10 UK cities as all 700 T-Mobile and Orange stores rebranded
EE has become the UK’s first network operator to offer 4G services after its network went live today (October 30).
4G service are now available to customers in Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton.
A further five cities will be added before Christmas with more in the New Year – with 4G coverage expected to cover 98 per cent of the population by 2014.
Benefits of the “superfast” data network include (in covered areas) instant access to the web, ability to download large email attachments quicker than on 3G, access to live TV on the move without buffering, ability to download HD movies in minutes, online gaming and HD video calling.
EE CEO Olaf Swantee said “Today is a landmark day for our company, the UK mobile industry and, most importantly, the country’s businesses and consumers.
“But this is just the start as our 4G network will continue to grow stronger and wider by the day. We’re investing £1.5 billion in our network to be the first company to offer mobile 4G in the UK, alongside the biggest 3G network.”
EE has also rebranded its entire 700 plus retail estate, consisting of T-Mobile, Orange and Everything Everything Everywhere stores as EE.
In addition to the new 4G EE brand, all stores will continue to offer T-Mobile and Orange brands which will offer 2G and 3G services only.