The operator’s two new PAYG deals offer unlimited data, or unlimited landline calls, from £10 per month
Virgin today announced it is adding two new unlimited tariffs to its pay-as-you-go (PAYG) offering.
The ‘Big Data and Texts’ tariff starts at £10 per month, providing unlimited data and 300 texts, and for £15 customers an get unlimited texts.
The ‘Big Talk’ tariff starts at £10 per month with unlimited calls to any landline plus 120 mobile minutes, while adding an additional £5 will also provide unlimited texts.
The company said its decision came after it realised the lack of unlimited calls, data and texts on PAYG deals was putting customers from taking them up.
The new deals are aimed at customers “who don’t relish the prospect of taking out a new contact with the arrival of every latest smartphone.” PAYG deals are also popular with teenagers due to the age restrictions on contracts.
Virgin Media director of mobile Jamie Heywood said: “Unlimited data is a must to get the most out of the amazing smartphones available today. People want to be connected wherever they are so we’ve introduced unlimited data without the ties of a contract.”
The operator has seen a 100 per cent increase in the amount of data consumed by its PAYG customers in the past year, and expects this trend to continue.
Smartphones now make up approximately 40 per cent of the handsets PAYG customers purchase from Virgin Media, up 20 per cent from a year ago.