Ethnic MVNO signs deal with Premier League club as ‘official mobile partner’
Lycamobile has signed a deal to be the official mobile partner of Premier League football club West Ham United.
The deal comes following Lyca’s sponsorship of international cricketing events and is the first deal it has signed with a UK football club.
Lycamobile founder Subaskaran Allirajah said: “We are excited about the opportunities that lie ahead for both Lycamobile and West Ham United. We are already looking at the possibility of engaging more closely with the West Ham United fans and season ticket holders.”