Windows Phone share dipped to 2.4pc prior to WP8 release


Latest market analysis shows Android and iOS a long way ahead of OS rivals in Q3

Windows Phone’s worldwide market share slipped to 2.4 per cent in Q3, placing the OS below Symbian, Bada, RIM, iOS and Android, according to Gartner market data.

The report into worldwide sales figures for the three months to the end of September showed overall sales of handsets declined by three per cent, to 428 million units in the three month period. Smartphone sales increased by 47 per cent.

Android was the most popular OS with a market share of 72.4 per cent, iOS was placed second with 13.9 per cent, RIM’s share was 5.3 per cent, Bada (Samsung’s own OS) sold 3 per cent with Symbian on 2.6 per cent and Windows Phone accounting for 2.4 per cent of sales.

In the handset market Samsung sold the most units with a 22.9 per cent worldwide share, with Nokia second on 19.2 per cent, Apple were third most popular with 5.5 per cent followed by ZTE (3.9 per cent), LG (3.3 per cent), Huawei (2.8 per cent), TCL (2.2), RIM (2.1), Motorola (2.0) and HTC (2.0).

Gartner principle research analyst Anshul Gupta said in terms of smartphone sales Apple and Samsung had continued their dominance with other manufacturers left fighting for third place, which is currently held by RIM with HTC in a close fourth spot. Nokia’s ranking fell to seventh during the quarter.

“Both vendors together controlled 46.5 percent of smartphone market leaving a handful of vendors fighting over a distant third spot,” he said. “Both HTC and RIM have seen their sales declining in past few quarters, and the challenges might prevent them from holding on to their current rankings in coming quarters.”