Cutting Room: embrace change in order to flourish

Written by: Mobile News
Cutting Room: embrace change in order to flourish

Chris Donkin says Mobile News’s Beyond Mobile conference emphasised how important it is for dealers to stay ahead of the curve and add value in order to be successful 

It was great to see such an enthusiastic reception for our first Beyond Mobile event at London’s Institute of Physics last week.

While pessimists within the industry may say nothing’s happening and are complaining about falling revenues, it was very positive to hear what the innovators are doing and how they see the way forward for the industry.

Mobile has always been a fast-moving sector which rewards innovators and early adopters of new technology and, listening to the inspirational speakers at the event, there was plenty of food for thought on the way forward.

Of course, those who can anticipate future trends can make sure their business stands the test of time, and if they are looking for an exit strategy, they can make it look like a much more attractive proposition.

Although there were a variety of different options to take dealers ‘beyond mobile’, the one constant theme was the importance of staying ahead of the curve and adding value to your offering. As more than one speaker touched on, sticking your head in the sand will just make customers more vulnerable to the competition.

While most of the experts outlined conventional extra services – adding landline, IT services, Wi-Fi and cloud solutions – one of the undoubted highlights was Yes Telecom founder Keith Curran’s presentation outlining a variety of innovative value-added business ideas to offer customer bases.

The rewards can be high, with app developers and website designers willing to offer anything up to 50 per cent of the revenue from their products as a resale fee just for getting into your customer base, all with no extra work from your company after the initial sale.

Security is another area which seems perfect as a value-added service, with the growth of the BYOD market offering an opportunity to sell antivirus software to corporate clients who are worried about how secure their company data may be.

Out-of-the-box antivirus software should be an easy sell, and those who want to go deeper into this area can look at a variety of solutions including secure Wi-Fi systems, as outlined by Ian Kilpatrick from Wick Hill.

As the old adage goes elephants can’t run, and resellers with a strong local base can offer more agile solutions that are just not possible for the networks and the likes of BT, according to Gamma’s Rob Davis. It may seem obvious, but playing to your strengths is vital in any industry.

While traditional mobile spend might be declining, new revenue streams keep opening up. With more convergence in the market, now is the time to look at customer bases and see what their needs are not just today but also in the future.

Nobody knows what the future may hold. Maybe the networks will make everyone huge offers for their bases and try to take all customers in house. Maybe the IT firms or traditional landline sellers will make more of a move into mobile. Maybe

Curran’s idea of a world where a mobile is ‘life’s remote control’ will emerge and make it the key device for the future. Perhaps every call will be made through the internet, eliminating the need for cellular voice calls completely.

The key fact is, nobody knows; but whatever the next step in communications is the only way to be sure your business not only survives but flourishes is to not only see the change, but embrace it.

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Maybe they shouldn't have outsourced all their Engineers to Ericsson then! They were warned they were putting the network at risk, did they care? Did they heck, all comes down to the money and th...
EE User As you say, no TING is faultproof - including your comment!...
will vodafone also be splitting from cable and wireless as well in that case?...
Down with vodafone based on their arrogance, cancel your mobile contracts with them until they play fair...
Mobile working is the buzz-word right now and something the government is encouraging. Being able to work on a train will, in turn, help boost productivity and the economy. You could go around in...
That's updated James - missed removing a couple of dashes as this was originally a story for the print edition. Hope you can enjoy your day now....
Dear Pádraig McGarrigle Does your computer have spell checker? every- thing, opportu- nities, op- eration. Seriously?...
if the train companies want to provide it, i have no problem. same as if hotels provide it, i have no problem. I do have a problem with tax payers funding it. Ticket prices are paid to the train ...
You don't think that, given the huge amount of money the government receive from the over-inflated prices, those commuters deserve something back? Most people can access free wifi in stations, su...
why should there be free wifi on trains? and how is it free if my taxes are paying for it. They should advertise taxpayer paid for wifi on trains. how about free wifi in my house instead, why ...

Social Media Feed