Cutting Room: embrace change in order to flourish

Written by: Mobile News
Cutting Room: embrace change in order to flourish

Chris Donkin says Mobile News’s Beyond Mobile conference emphasised how important it is for dealers to stay ahead of the curve and add value in order to be successful 

It was great to see such an enthusiastic reception for our first Beyond Mobile event at London’s Institute of Physics last week.

While pessimists within the industry may say nothing’s happening and are complaining about falling revenues, it was very positive to hear what the innovators are doing and how they see the way forward for the industry.

Mobile has always been a fast-moving sector which rewards innovators and early adopters of new technology and, listening to the inspirational speakers at the event, there was plenty of food for thought on the way forward.

Of course, those who can anticipate future trends can make sure their business stands the test of time, and if they are looking for an exit strategy, they can make it look like a much more attractive proposition.

Although there were a variety of different options to take dealers ‘beyond mobile’, the one constant theme was the importance of staying ahead of the curve and adding value to your offering. As more than one speaker touched on, sticking your head in the sand will just make customers more vulnerable to the competition.

While most of the experts outlined conventional extra services – adding landline, IT services, Wi-Fi and cloud solutions – one of the undoubted highlights was Yes Telecom founder Keith Curran’s presentation outlining a variety of innovative value-added business ideas to offer customer bases.

The rewards can be high, with app developers and website designers willing to offer anything up to 50 per cent of the revenue from their products as a resale fee just for getting into your customer base, all with no extra work from your company after the initial sale.

Security is another area which seems perfect as a value-added service, with the growth of the BYOD market offering an opportunity to sell antivirus software to corporate clients who are worried about how secure their company data may be.

Out-of-the-box antivirus software should be an easy sell, and those who want to go deeper into this area can look at a variety of solutions including secure Wi-Fi systems, as outlined by Ian Kilpatrick from Wick Hill.

As the old adage goes elephants can’t run, and resellers with a strong local base can offer more agile solutions that are just not possible for the networks and the likes of BT, according to Gamma’s Rob Davis. It may seem obvious, but playing to your strengths is vital in any industry.

While traditional mobile spend might be declining, new revenue streams keep opening up. With more convergence in the market, now is the time to look at customer bases and see what their needs are not just today but also in the future.

Nobody knows what the future may hold. Maybe the networks will make everyone huge offers for their bases and try to take all customers in house. Maybe the IT firms or traditional landline sellers will make more of a move into mobile. Maybe

Curran’s idea of a world where a mobile is ‘life’s remote control’ will emerge and make it the key device for the future. Perhaps every call will be made through the internet, eliminating the need for cellular voice calls completely.

The key fact is, nobody knows; but whatever the next step in communications is the only way to be sure your business not only survives but flourishes is to not only see the change, but embrace it.

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

It would be good if they focused on increasing network capacity, rather than technology that decreases the poor capacity Vodafone already sports....
Suggest you seek help for the distress we have caused you. In the meantime, it has been corrected. Best of luck....
Will the author of this article please note that the "it's" at the beginning should be am "its". WITHOUT THE APOSTROPHE. Dreadful to see on GOOGLE NEWS....
Er...is he also responsible for EE being down - eeek! There is a lot of current ill feeling depth from your customers, I hope he has an understanding of - a lot of feedback on internet about poo...
Only had my SIM a month paid thru Paypal, disputed it an got my money back after a few days :-) Moved to 3 and used the PAC code from OVIVO with no problems. Shame such a good deal has gone...
"Microsoft Devices taunted its rivals". You mean in the same way that Caterham taunts Ferrari and Bugatti?...
Corrected. Thank you...
this company is the worst company ever. they have refused to terminate a contract saying there is a no returns policy. orange have advised me otherwise. the level of customer service this com...
Are there any updates on this effort? Has Ofcom made any decisions about policies to help manage numbers to ensure they don't run out?...
I now find that GiffGaff's 3g service isn't throttled but strangled to death. I find myself unable to download email, update social media or browse a website even if the phone indicates it is con...

Social Media Feed