Mystery Shopper: Islington

Mystery Shopper wants a new phone and a contract with plenty of minutes for £20-£23 per month. He also needs a lot of memory as he wants to store games on it

5: O2

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 1/5
Shop appearance – 3/5 
Total – 16/30

4: EE

Product range – 2/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 2/5
Total – 18/30

3: Carphone Warehouse

Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 2/5
Questioning ability – 5/5
Sales ability – 3/5
Shop appearance – 1/5
Total – 19/30

2: Vodafone

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 23/30

1: Three

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 2/5
Total – 24/30

Summary

Rothna at Three gave me a great deal, taking into account my requirement for memory and changing her recommendation accordingly.

Vodafone’s team also offered me a good deal but lost points for trying to put down the other operators.

Many of the others offered out-of-budget deals, with Nathan at Carphone initially telling me one price and changing it at the till.

EE’s deal wasn’t too bad but it lost marks on the empty look of the store and the lack of

staff in it.

O2’s deal seemed a little too good to be true. Had he convinced me it was right, Abdrahim could have won.

Full article in Mobile News issue 528 (December 3, 2012).

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