EE signs two MVNOs targeting ethnic market


EE will provide access to its 2G and 3G network to Talk Home Mobile and White Mobile. Some of EE’s wholesale partners will get 4G capability in 2013

EE has signed two more MVNO’s to its network, the first to be announced since the operator launched in October.

Talk Home Mobile and White Mobile target the ethnic market in the UK and currently offer calling cards. The new SIM cards will be marketed alongside these.

Customers will initially have access to EE’s 2G and 3G network. EE aims to provide 4G capability for its first wholesale partners in 2013.

It expects its 4G network will cover a third of the UK population by the end of 2012.

Talk Home customers will be able to purchase bundles of minutes at calling card rates on their re-usable SIM.

White Mobile will offer competitive prepay rates for international and national calls. The product will be distributed in the UK by FNT Logistics who currently distribute the White International Calling Card.

The White Mobile mini SIM cards will allow customers to call in the UK for free to others with the MVNO, or for 3p per minute to UK landlines and 6p per minute to UK mobiles. Virgin Mobile currently charge 26p per minute, and O2 and Vodafone charge 25p.

EE’s director of MVNO and national M2M Jason Bellman said: “There are some hugely innovative MVNO propositions coming to market from mass and niche brands across a number of segments, indicating renewed confidence in our economy. The strategic move by the UK’s largest calling card brands is a great example of this.

“Our ambition is to provide 4G to a number of partners by the end of 2013, and we feel this will open up a world of opportunities for both existing and new partners alike.”