Mobile Fun set to enter 12 new markets by the end of April

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Online accessories retailer looking to capitalise on 2012 expansion which saw it launch in eight new territories

UK online accessories retailer Mobile Fun has announced it will expand to 12 more countries by the end of its financial year in April.

In the last eight months the retailer has started selling into Australia, Austria, Belgium, Canada, Hong Kong, India, Ireland and Switzerland, taking its reach to 14 countries.

Although it is yet to reveal the locations of its next 12 targets, the retailer confirmed they would be spread across Europe, South America and Asia.

Mobile Fun group e-commerce Manager Alex Ashman said: “Following the success of new European websites over the past year, we analysed ecommerce and mobile device penetration to select the new territories.

“The global market is a major growth driver for Mobile Fun, with international sales accounting for over 30 per cent of our total orders. Although our expansion is a bold move for us, we are confident that our new websites will reinforce the fast growth we have enjoyed internationally so far.”

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