BrightPoint launches new B2B benefits programme


Premier Programme will offer enhanced marketing and commercial support to resellers

BrightPoint has launched a new scheme for B2B resellers to give them additional marketing and commercial support.

Partners signed up to the new Premier Programme service will receive access to training, seed and loan devices, bespoke incentives, lead generation, marketing campaigns and access to a national seminar programme.

The first seminar of the year is on January 29 in London, followed by Sheffield on February 6 and Glasgow on February 12.

BrightPoint UK and Ireland vice president James Bannister said: “In order to even better align the value BrightPoint provides with the current and future needs of our customers, we have refreshed, evolved and built upon our reseller programmes that are already well established and respected within the channel.

“With our customers’ input, we carefully selected, developed and launched a suite of benefits that genuinely enhance our customers’ businesses; all of which are reflected in our new Premier Programme.”