Manufacturer will become official supplier to Champions League and Europa League
HTC has signed a deal with UEFA to become an official sponsor for its two major European club football tournaments.
The deal will see the manufacturer named as the ‘official global phone supplier’ to the Champions League and Europa League tournaments from January 2013.
As well as the two main tournaments, the sponsorship deal extends to the UEFA Super Cup final in 2013 and 2014 and women’s Champions League final for the next three years.
HTC CEO Peter Chou said: “Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world. We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”
UEFA general secretary Gianni Infantino added: “I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family.
“Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale.”