Carphone Warehouse Business wins top O2 distribution award


Firm wins business distributor partner of the year award for the second year running at the operator’s annual partner conference

Carphone Warehouse Business has won the O2 business distributor partner of the year award. The distributor picked up the prize at the operator’s annual partner conference, held at the Grove Hotel in Hertfordshire on November 29.

It was the second successive year the distributor had won the award, having picked up the prize as HSC last year before it was rebranded as Carphone Warehouse Business (CPWB) in June.

CPWB, which beat fellow O2 Centre of Excellence distributors Avenir Telecom, Daisy Distribution and MoCo to the award, has also won all four of the operator’s quarterly prizes this year.

The Poole-based firm said reasons it has been able to drive overall volume this year include the dedicated support for its partners and continued commitment to paying out the £40 new connection bonus to partners.

It added its provision of dedicated account management on airtime as well as initiatives to support volume growth, churn reduction, CSI scores and landline connections have also been key this year.

In addition, CPWB introduced a new marketing service that sees partners sent email templates to use when contacting customers. These detail why customers should stay with O2 and include the latest propositions, benefits and promotions.

CPWB head of partners Bob Sweetlove (pictured) said: “We have worked really hard this year with O2 and our partners to put initiatives in place that actually provide tangible benefits to assist partners in growing and resigning their O2 customers across the board.

“Part of our job as a distributor is to take the key measurable O2 want their distribution partners achieving and taking it down to partner level and providing education around why these are set, provide them tools to achieve their own targets and show the benefits in terms of increased revenue and customer base size.”

O2 head of indirect sales Anton Le Saux said: “Carphone Warehouse Business has had a storming year winning all the quarterly distributor Centre of Excellence titles in our Champions League so it is with great pleasure and no surprise when they were announced O2 Distribution Partner of the Year at our recent partner conference.

“Congratulations to Bob and the team in Poole who do an excellent job of making sure partners are
well serviced and offered industry leading initiatives to help them achieve against all metrics. In
particular their approach to CSI and dedication to growing landline have been commendable. I look
forward to another successful year in 2013.”