Mystery Shopper: St Albans

Mystery Shopper has seen all of the Windows Phone 8 hype and wants to know what the fuss is about. Open to buying SIM-free or on contract, what will he be offered?

5: EE

Product range – 3/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 0/5
Sales ability – 1/5
Shop appearance – 3/5 
Total – 9/30

4: Vodafone

Product range – 0/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 15/30

3: O2

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 19/30

2: Phones 4U

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 25/30

1: Three

Product range – 2/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 26/30

Summary

It was nice to see some enthusiasm for Windows Phone 8, with everyone except Vodafone offering a deal rather than trying to persuade me Android was better.

Three’s Stuart offered a good demo and an excellent deal on the HTC 8X to narrowly beat Milly at Phones 4U, who was a little pushy at the end of my visit.

Lewis at O2 seemed a little less enthusiastic and lost interest.

The biggest disappointment was at EE, though, where they had an advantage with an exclusive on the top-end Lumia. Sadly, the customer service was poor.

Full article in Mobile News issue 529 (December 17, 2012).

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