Research firm ABI says Apple is better than Google and RIM at capitalising from mobile apps, but should work on how it presents its inventory
Apple has won an award for its mobile application store, for better capitalising on the market than Google and RIM.
Research firm ABI ranked the Californian company ahead of competitors due to its approach to the monetization of mobile device applications, its large market share and ability to achieve a large range of apps while maintaining quality control.
Apple’s store has previously been found to be more secure than those selling apps for Android devices, which are less tightly controlled and so more open to malicious apps.
In terms of innovation however, Apple was beaten by Microsoft, with Google in third place. The research firm were particularly impressed with how Microsoft present and highlight its inventory, for example through various charts.
ABI senior analyst Aapo Markkanen said: “Although Apple has done a great job capitalizing on App Store’s head start as an app distributor, it should really start re-thinking the way it charts the top apps.
“Microsoft should be lauded for its initiative to extend its ranking algorithm beyond raw download figures, by including factors that can actually measure the customer satisfaction and retention.”