Samsung aiming to increase shipments by 20pc this year to 510m


Report in Korea says manufacturer is looking to ship 390 million smartphones in 2013, with the majority belonging to its Android-powered Galaxy range

Samsung has set itself a target of shipping 510 million handsets this year, up 20 per cent from the estimated 420 million the manufacturer projected for last year.

According to a key Samsung supplier speaking to The Korean Times, 390 million or 76 per cent of the target for 2013 will be smartphones, with the remainder being feature phones.

Smartphones will most likely belong to the handset manufacturer’s Android-powered Galaxy range, but is also likely to include handsets running off the Windows Phone and Bada operating systems.

The report said Samsung is planning to launch smartphones powered by the open source OS Tizen, with the manufacturer reportedly partnering with Japanese mobile operator NTT Docomo to launch Tizen devices in the country later this year.

Last month, research from analytics firm IHS said Samsung would overtake Nokia as the world’s largest mobile phone company in 2012, knocking Nokia off the top spot for the first time in 14 years.

Samsung’s market share was expected to rise five per cent from 2011 to 29 per cent, with Nokia’s share falling six per cent to 24 per cent.

At the start of November, Samsung announced that global sales of its Galaxy S III smartphone (pictured) had surpassed 30 million units, five months after its launch at the end of May.