MoCo targets 20pc sales increase after rebranding exercise


O2 Centre of Excellence distributor creates new logo and dedicated websites for new business divisions

MoCo has targeted a 20 per cent uplift in sales in 2013 after rebranding the business to help clarify its position in the market.

The Rochester-based O2 Centre of Excellence distributor has redesigned its logo, replacing ‘MoCo’ with a newly-designed ‘M’ from the company’s name.

At the start of this year MoCo split into three divisions – ‘MoCo Partner Solutions’, ‘MoCo Business Solutions’ and ‘MoCo Software Solutions’. Dedicated websites are being launched for these areas. The first,, went live on December 12. It is aimed at MoCo’s dealer base and provides greater access to information on products and services as well as how MoCo can support dealers to win new business.

A new partner portal has also gone live on the website. This enables dealers to monitor, analyse and review their account, view the status of new and existing customer connections and gain access to dealer publications and incentives being run.

The websites for its business and software solutions areas go live in January and February respectively. The old site,, will be redesigned and renamed ‘MoCo Business’.

MoCo is also looking to add to its 30 strong staff headcount in the first quarter of 2013, with new dealer account managers recruited dependent on the distributor’s level of growth, and a website designer.

To coincide with the refresh,  MoCo has launched two incentives running until December 31 to help attract new partners.

‘Landlines Made Simple’ offers dealers a £75 bonus for every landline connection made on O2. The same bonus applies in the second incentive, with dealers receiving payment when they connect customers to an Apple iPhone 4 or 4S, Samsung Galaxy S III or BlackBerry Bold 9900.