Research firm Strategy Analytics thinks manufacturer’s sales growth will be slightly above what Apple can achieve this year
Samsung could extend its lead in the smartphone market by two percentage points this year, increasing its lead over Apple.
That is according to research firm Strategy Analytics, which is predicting that the manufacturer will hold 33 per cent of the global smartphone market this year, up from last year’s estimate of 31 per cent.
It’s nearest competitor in the smartphone space, Apple, will hold 21 per cent, compared to last year’s 20 per cent.
Strategy Analytics executive director Neil Mawston told Reuters: “We expect Samsung to slightly extend its lead over Apple this year because of its multi-tier product portfolio.”
However, Mawston went on to add that this may change if Apple launches a smaller and cheaper iPhone to target the low-end smartphone market.
Strategy Analytics is forecasting Samsung will sell 290 million smartphones this year, up 35 per cent from 2012 with Apple selling 180 million iPhones, up 33 per cent.