Sony looks to leave entry-level mobile tier


Sony Xperia product marketing manager Stephen Sneeden has said the company may leave the entry-level tier to “other manufacturers”

Sony has said it might exit the entry-level tier of the mobile market, in order to focus on competing with Apple and Samsung in the mid- to premium tier.

The company recently said it aims to be the third largest mobile manufacturer after Apple and Samsung.

In a more recent interview with CNET, Sony Xperia product marketing manager Stephen Sneeden said the company may do this by leaving the entry-level tier.

“We’re ready to be a premium smartphone provider, logically then, at the very entry level is where you lose the ‘Sonyness’.

“And it’s where you cannot implement some of those wonderful things from Sony at such a low cost, we might leave the very entry tier to some other manufacturers,” Sneeden told the magazine.

He said “mid- to premium tier is the more likely scenario” and that the mid-range devices will share many of the features of flagship devices.